Understanding what motivates people is critical to any organization’s success, thus creating more rigorous insight into human behavior founded on science, not guesswork.

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The quest to understand people and their behavior isn’t new at all—not by a long shot. That’s not surprising since human beings are fascinatingly complex and their behavior is sometimes challenging to predict.

Yet when organizations are able to understand what behavior means, how it’s measured, labeled, and represented, they gain an incredible advantage in today’s increasingly competitive marketplace.

When it comes to organizational design, knowledge of individual behavior is only one part of the picture. Such insights also need to extend to jobs, interpersonal relations, teamwork, and the performance of the whole organization. The GRI is designed and validated to do just that.

A full understanding of the power and application of this knowledge is developed during our seminars, either on-site or online, with coaching from a GRI professional.

The Origin of the GRI

The creation of GRI and its methods and tools were inspired by work done in the study of personality over the last 100 years, most notably by the pioneering work of Walter Clark in the 1940s, as well as academic research on the stability of personality dimensions.

Our philosophy and implementation of GRI's system are informed by most recent research studies in personality assessment and organizational behavior, as well as by our own institutional observations in practice with the help of GRI-certified professionals.

We apply scientific rigor to the GRI surveys and how the measurements are reported, shared, learned, and put into practice to accelerate the development of leadership and improve workplace performance.

Continuously Updated

The Growth Resources Institute continues to research topics such as entrepreneurship, typical behavioral profiles for different jobs, leadership development, construct validity, work environment adaptation, and leadership education.

The checklists and statistics that power our behavior profiles are evaluated and adjusted on a regular basis to ensure we provide the most up-to-date measurement quality and validity. Our algorithms used to generate graphs and comments (our secret sauce) are continuously challenged to make sure they are accurate and relevant.

GRI's methods and tools are developed and validated in compliance with the Equal Employment Opportunity Commission (EEOC) Guidelines, as well as the professional standards established by the American Psychological Association (APA) and the Society of Industrial & Organizational Psychology (SIOP).

At the Growth Resources Institute, we are dedicated to ensuring that GRI profiles are work-related, valid, reliable, and free of bias. Upon request, we provide free, on-demand, criterion-related job validity studies to our clients, which can cover multiple jobs, industries, and countries.

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